Part 1 | 25 Principals for a Successful Landing Page Design

It is important to get conversions for your business. This is the goal of all online businesses. It is important that you convince your visitors to take action. These actions can be any of the following;

-       Registering for your newsletter

-       Purchasing your goods or services

Although you might get traffic to your page daily, in order for your marketing strategy to be successful you have to get the conversions. Having ads on popular social networks will get you the traffic you need but you must have a good landing page in order for them to convert to becoming a customer.

Your creative ad might gain you traffic but you have to convince them that you have something they not only want but need. Fulfilling the needs of all visitors is what makes a landing page successful, therefore increasing your sales and profit.

The goals of a good landing page will have to convince the visitor to stay long enough to fill out a form, provide personal details, read and buy your product or service. There are many major obstacles that can stand in your way of converting visitors to your page. It is important to not only think of the design of the landing page; you have to think of the traffic your page receives, first and foremost.

25 Principals for a Successful Landing Page Design

The four basic and most important components for your landing page are;

1.    Research

2.    Design

3.    Copy

4.    Testing and Modification

You must build your landing page from the ground up. It is vital that the first step, the research, is through and complete before you move onto the design aspect of your page. In other words, know your product in and out, before you research your targeted market. In order to do this you must ask yourself these questions.

What is your product about? Who would like to buy your product? Where will your product be sold demographically? When your product is available? And most importantly, why would anyone want to buy your product?

Research your market properly by asking yourself the above questions. Once you have done a through research, then you can move on to the design of your landing page. One supports the other from the ground up.  Once you have the design figured out then you can move onto making successful web copy. It is important that your web copy is not too long or too short as this will drive your traffic away.  The final step would be to test it out and modify it, if need be. Having the proper balance in all components of your product and your landing page will ensure a successful campaign.

Let’s start by looking at 25 important things to think about when you are in the design stage of your landing page.

1. Know Your Visitors
Fully understanding the motivations, fears and desires of your page visitors and having the ability to meet their challenges will help to make your landing page a success. There are many that are in online businesses, such as; marketers, developers and designers that talk about this all of the time but rarely take the time to implement these findings. It commonly takes around 4 weeks to fully understand the visitor needs and when you present your landing page as such, you will convert those visitors to customers.

2. Knowing Your Visitor from the Inside Out

Your landing page success is dependent on how well you answer these following questions;

1.    Who are you trying to attract to your page.

2.    Basic Demographics of Your Potential  Customer

Ask yourself these questions for consumers;

·      • Age

·      Income

·      Education

·      Gender

·      Demographics

And these questions for corporations;

·      Location

·      Revenue

·      Budget

·      Targeted Market

·      Industry

3.    Who would want your product?

4.    Why choose your product?

5.    Top reasons why?

6.    Top reasons why not?

7.    How much will they spend?

8.    How long before they order?

9.    Is your product easy to use?

3. Value Proposition

Transcend the value proposition into all elements of the design. This includes the tagline, campaign, the copy and basically all throughout the landing page. This will gain trust of your viewers as well as show uniformity.

4. Make Sure You Give Visitors What They Want

Your promotions should lead visitors to the information they expect and this is your landing page and not your website. You only have a couple of seconds to make an impression. Have the relevant information on your landing page, instead of having them wonder around your website looking for answers.

5. Capture the Audience with Your Headline

Captivate the audience with a catchy headline. This headline should be creative and yet interesting to compel the person to investigate into this further. Your headline will either captivate and intrigue or cause a potential client to turn away. It is vital that your message also relates to the headline....

Please continue reading in 25 Principals for a Successful Landing Page Design, Part 2

Conclusion:

Improve your conversion rate by tweaking your landing page. By doing so, you will convert your traffic by fifty percent. If you do not tweak your page, you will have to increase your advertising budget by 50 percent.

The Bottom Line?

Improve your landing page as much as you can and by doing so you will increase your profit margin. For example; Designer boots sell at $100 a pair and you get a 10% profit margin. So with traffic of 1000 visitors a day and typical 2% conversion, you sell 20 pairs a day and make $200 a day. If you apply these 25 principals, spend some time and money, and tweak your landing page, you can get 3% conversion. Then, with still a 1000 visitors a day, you sell 30 pairs and make $300! And keep on going! Then, you can apply best SEO principals to attract more visitors to the website.

Tweaking and testing your landing page is simple. Take some time to make sure that you do this and watch your profit climb.

Tips for Successful Web Designs 1

I'm going to start a series of short posts with tips for successful website designs. Actually these tips can be applied to any kid of designs, whether you create a poster, a brochure, menu, flyer, ... Today, I would like to cover the concept of "a grid" in your layouts.

• One of the important things is to create an invisible grid and arrange your objects on the page so that they would follow this grid. 

We used to be some what limited by technology - with the use of tables, most of our websites looked too "blocky". Now with the use of <div>, we got all the flexibility. And I love it! The new trend is to break that linear blocky look and to create a website that would produce a free floating feeling, feeling of open,.. However, for a clean looking web design, we need to arrange our little building blocks so that the whole page / structure looks clean and organized.

When there is no inner grid, a viewer gets the sense that something is off, something is wrong, without even pointing what exactly is bugging him. The same goes for, let's say, a flyer design. Your tagline or title should be aligned with another object on the paper. It could be a picture, a block of type, a logo,... They don't have to be all in one place. The title could be at the top of the page and the block of text could be at the bottom. Here is a simple sketch to illustrate what I'm talking about.

As you can see the title at the top is aligned (on the left) with the block of text at the bottom. If you decide to move one of these objects to the right, don't move it just a little bit, move significantly. This way nobody will think that you just missed it and didn't align the objects perfectly; instead, it should look that you did it on purpose.

Here is an example of a website that I came across that needs some improvement on layout. I think designers didn't use enough sense of "grid" or placement. We are not talking about the colors here.
http://www.spinecenter.com/legacy/non-fusion.php

If you look at this website on a small screen, it looks more or less OK. If you look on a big screen (like mine), you can notice that actually the grid was used but then it leaves us with the feeling that it's all over the place. Agree?

So, the first tip is to use an invisible grid that would help aligning objects or building blocks on the page/screen.

The best to you in design!
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