Friday, July 1, 2011

Part 5 | Principals for a Successful Landing Page Design


It is important to get conversions for your business. This is the goal of all online businesses. It is important that you convince your visitors to take action. These actions can be any of the following;
-       Registering for your newsletter
-       Purchasing your goods or services
Although you might get traffic to your page daily, in order for your marketing strategy to be successful you have to get the conversions.
25 Principals for a Successful Landing Page Design
Please also read 25 Principals for a Successful Landing Page Design, Part 1, 2,3, and 4

21. Keep Your Page Neat
The focal point of your page should be the center. Make sure that all the important things such as text and graphics are centered. Do not use sidebars or videos. This will distract the viewer. Use large, bold text that is colorful as this will help it to stand out and draw the visitor’s attention to it. Make sure that it looks conform and has a call to action near the end. Having the proper flow will help to convert your traffic.

22. Make Sure the Links Work
Make sure that your page is compatible to all browsers. Check the site regularly for broken links. No matter how good your page is, sometimes glitches happen but if the links such as order now, do not work, you will not get the conversion and the potential buyer may look elsewhere. By checking buttons, order forms, shopping carts, etc to make sure that they are working properly, will help you gain sales.

Make sure the content appeals to your reader. Keep it simple and use bullet points to list the benefits. Spread out the content and make sure that the page is an easy read. It should flow properly, and make sure that all terms are clearly explained.

23. Make Your Forms Simple
Try not to ask for phone number as this will be a turn off. Many people simply do not fill out the forms because they do not want to be harassed by telemarketers. Either have multiple choice or perhaps just a name and an email sign up. This will make prospective customers more comfortable.

24. Conversion Options
Let your visitors know what they have to do by having your landing page simple and easy to navigate. Clear links, buttons, will keep them informed. The message should stand out clearly and links that lead the visitor to the conversion. Make sure that you leave many options for the person to convert easily. Options such as phone, email, chat, and so forth should be clearly displayed. This is known as a conversion funnel. Visualize how the funnel works and plan your landing page accordingly.

25. Know When to Use Short Copy vs. Long Copy
Determine when to use either short or long copy. There is no specific length to use. One must determine whether or not to use short or long copy, and if you are giving something away then a short copy is better. They don’t want to be stuck reading a lot of copy they are there for the freebie only. Big tickets items are generally a harder sell and therefore, you will have to go into a lot of detail in order to get them to purchase something. Big ticket items usually need some convincing in order to convert it to a sale.

Conclusion:
Improve your conversion rate by tweaking your landing page. By doing so, you will convert your traffic by fifty percent. If you do not tweak your page, you will have to increase your advertising budget by 50 percent.

The Bottom Line?
Improve your landing page as much as you can and by doing so you will increase your profit margin. For example; Designer boots sell at $100 a pair and you get a 10% profit margin. So with traffic of 1000 visitors a day and typical 2% conversion, you sell 20 pairs a day and make $200 a day. If you apply these 25 principals, spend some time and money, and tweak your landing page, you can get 3% conversion. Then, with still a 1000 visitors a day, you sell 30 pairs and make $300! And keep on going! Then, you can apply best SEO principals to attract more visitors to the website.

Tweaking and testing your landing page is simple. Take some time to make sure that you do this and watch your profit climb.

Part 4 | 25 Principals for a Successful Landing Page Design


It is important to get conversions for your business. This is the goal of all online businesses. It is important that you convince your visitors to take action. These actions can be any of the following;
-       Registering for your newsletter
-       Purchasing your goods or services
Although you might get traffic to your page daily, in order for your marketing strategy to be successful you have to get the conversions.
25 Principals for a Successful Landing Page Design
Please also read 25 Principals for a Successful Landing Page Design, Part 1, 2 and 3
16. Testimonials
Testimonials are powerful persuasion. A concise, honest testimonial is great to convert others to do business with you. Location, name and a picture from past customers is a strong selling point. Make sure the testimonials are relevant to what you have to offer and your target audience.

17. Show Credibility
Awards, certificates, memberships as well as compliances that show others that you are a reliable business will help to build trust as well as credibility. In fact, any type of positive media coverage is a plus so make sure that you show that on your page.

18. Sales Pitch - Above the Fold
Make sure that all the important information is higher than the fold. The fold is the point where the visitor will have to scroll in order to view your information. If your call to action is below the fold you might lose their interest. Therefore, design your page with the lowest common denominator. This means that your page size should be 950 x 750.  Others might look at the information below the fold but most will not. Have the most important information above the fold. You can place information that is not as important in the bottom half.

19. The Call to Action!
Sometimes due to budgeting a marketer will make use of a company home page as a landing page. This might bring in some conversions but it is not the best way to convert traffic into sales. Designing a landing page that has a snappy heading, a quick tag line above the call to action will gain attention from your traffic. Taglines such as; register here, send email to a friend, buy now and so forth, will stand in the forefront in your visitor’s eyes. These attention grabbing tags will gain you conversions.

20. Repeat Your Calls to Action
Make sure that your page displays your call to action in enough places. This, of course, depends on your page size. If you decided to have a message below the fold, make sure that the content is flowing properly so that the visitor will know that it continues on below the fold and they must scroll down. An idea would be to have the call to action at the beginning, the middle of the page and near the fold. The message near the fold could read, for example; Wait! Before you leave, make sure you read about this dramatic breakthrough about our awesome product. A message such as this will compel the visitor to read further.
Please continue reading in 25 Principals for a Successful Landing Page Design, Part 4

Conclusion:
Improve your conversion rate by tweaking your landing page. By doing so, you will convert your traffic by fifty percent. If you do not tweak your page, you will have to increase your advertising budget by 50 percent.

The Bottom Line?
Improve your landing page as much as you can and by doing so you will increase your profit margin. For example; Designer boots sell at $100 a pair and you get a 10% profit margin. So with traffic of 1000 visitors a day and typical 2% conversion, you sell 20 pairs a day and make $200 a day. If you apply these 25 principals, spend some time and money, and tweak your landing page, you can get 3% conversion. Then, with still a 1000 visitors a day, you sell 30 pairs and make $300! And keep on going! Then, you can apply best SEO principals to attract more visitors to the website.

Tweaking and testing your landing page is simple. Take some time to make sure that you do this and watch your profit climb.

Part 3 | 25 Principals for a Successful Landing Page Design


It is important to get conversions for your business. This is the goal of all online businesses. It is important that you convince your visitors to take action. These actions can be any of the following;
-       Registering for your newsletter
-       Purchasing your goods or services
Although you might get traffic to your page daily, in order for your marketing strategy to be successful you have to get the conversions. The goals of a good landing page will have to convince the visitor to stay long enough to fill out a form, provide personal details, read and buy your product or service.
25 Principals for a Successful Landing Page Design
Please also read 25 Principals for a Successful Landing Page Design, Part 1 and 2

11. Focus on One Product
Focus on one product alone for your landing page. Remember that your potential visitor is looking for a specific thing. Make sure to stay focused on what you are marketing. You will get more conversions this way.

12. Super Simplicity
Do not use the latest in graphic effects. Simplicity rules the roost here. If you have lots of graphics and add-ons such as sound, it will take the page longer to load. Potential visitors will just be turned off instead of taking positive action towards converting to a customer. Simple and direct messages will attract their attention.

13. Build Their Trust
Be credible. Build trust between past and future conversions. Have some real testimonials displayed so that others can view the comments about your past work. Remember not to over do it though. If you have a product that needs to be purchased via a shopping cart, make sure that a graphic is displayed to show the security of the site and transaction. Let them know that their credit card information will not be used elsewhere.

14. Privacy
Have the strongest privacy policy available. Make sure that it is displayed prominently and is easy to understand. A graphic icon is a good way to show that their privacy is protected. Having this graphic and statement about your guarantee in regards to the importance of keeping their personal information secure, close to your calls to action will make them feel safe and secure.

15. Satisfy Your Customers
Offer a trial period for your customers a warranty and a refund. Another way to gain new clients is to offer free consultation. This way there is no risk of them losing money and those who purchase something, offer them a full refund if they are not completely satisfied. This way you are sure to gain conversions because you have decreased their risk of losing cash. Make sure that the policy and warranty is prominent on your page and this way they will be more than happy to take a chance.

Please continue reading in 25 Principals for a Successful Landing Page Design, Part 4

Conclusion:
Improve your conversion rate by tweaking your landing page. By doing so, you will convert your traffic by fifty percent. If you do not tweak your page, you will have to increase your advertising budget by 50 percent.

The Bottom Line?
Improve your landing page as much as you can and by doing so you will increase your profit margin. For example; Designer boots sell at $100 a pair and you get a 10% profit margin. So with traffic of 1000 visitors a day and typical 2% conversion, you sell 20 pairs a day and make $200 a day. If you apply these 25 principals, spend some time and money, and tweak your landing page, you can get 3% conversion. Then, with still a 1000 visitors a day, you sell 30 pairs and make $300! And keep on going! Then, you can apply best SEO principals to attract more visitors to the website.

Tweaking and testing your landing page is simple. Take some time to make sure that you do this and watch your profit climb.

Part 2 | 25 Principals for a Successful Landing Page Design


It is important to get conversions for your business. This is the goal of all online businesses. It is important that you convince your visitors to take action. These actions can be any of the following;
-       Registering for your newsletter
-       Purchasing your goods or services
Although you might get traffic to your page daily, in order for your marketing strategy to be successful you have to get the conversions.
The goals of a good landing page will have to convince the visitor to stay long enough to fill out a form, provide personal details, read and buy your product or service.
25 Principals for a Successful Landing Page Design
Please also read 25 Principals for a Successful Landing Page Design, Part 1

6. Choose Your Graphics Well
Keep the graphics simple and in co-ordination with the colors of your design. Having too much color can cause confusion and drive traffic away. A color scheme that is one of contrasting hues is a good idea.

7. Perfection Projection
The picture that you use to capture your visitor is the most important thing in a landing page design. You only have a couple of seconds to enthrall the audience and a well-positioned image that relates to your product or service is what will be the thing that your visitor will notice first. Often, the image is the first thing they notice and then your headline and then the rest of the landing page. If you do not have a proper image, then make sure that any creative element ties in what got them to your page in the first place. Continuity in the layout and graphic design of your page with not confuse the visitor, and so there will be less of a chance of them leaving abruptly.

8. Minor Images
Minor images should be also utilized to get your message across. However, make sure that these images are just that, minor ones that support that main element of your page. For example; you are offering writing services, your main focus should be all about the services that you offer and the page should have a lot of text. Graphics such as writing paper and ink can be used in this sample. If you have a page that is rather technical in nature, such as statistics; your page should have some text, but also some graphs and charts to back up your statement.
Graphics such as a color box behind a message that you want visitors to really take notice of, will help it to stand out. An example of this could be the security feature of your page.

9. Prominent and Consistent Messages
Your creativeness should be related throughout the design of the landing page. If your campaign is a PPC ad- when the visitor clicks that ad they should be taken to a landing page that has the same graphic or offer. For example, a person clicks an ad for a washing machine and lands on a page that is for televisions, will only cause them to become confused and leave quickly.

10. Keep It Simple
No overcrowding your landing page. Design a simple, creative landing page that gets your message across to the visitor in the most positive tone. Do not have a navigation bar as this will give them reason to click it and go elsewhere. By keeping it simple and direct in this case will gain you conversions. In other words, less is more.

Please continue reading in 25 Principals for a Successful Landing Page Design, Part 3

Conclusion:
Improve your conversion rate by tweaking your landing page. By doing so, you will convert your traffic by fifty percent. If you do not tweak your page, you will have to increase your advertising budget by 50 percent.

The Bottom Line?
Improve your landing page as much as you can and by doing so you will increase your profit margin. For example; Designer boots sell at $100 a pair and you get a 10% profit margin. So with traffic of 1000 visitors a day and typical 2% conversion, you sell 20 pairs a day and make $200 a day. If you apply these 25 principals, spend some time and money, and tweak your landing page, you can get 3% conversion. Then, with still a 1000 visitors a day, you sell 30 pairs and make $300! And keep on going! Then, you can apply best SEO principals to attract more visitors to the website.

Tweaking and testing your landing page is simple. Take some time to make sure that you do this and watch your profit climb.

Part 1 | 25 Principals for a Successful Landing Page Design


It is important to get conversions for your business. This is the goal of all online businesses. It is important that you convince your visitors to take action. These actions can be any of the following;
-       Registering for your newsletter
-       Purchasing your goods or services
Although you might get traffic to your page daily, in order for your marketing strategy to be successful you have to get the conversions. Having ads on popular social networks will get you the traffic you need but you must have a good landing page in order for them to convert to becoming a customer.
Your creative ad might gain you traffic but you have to convince them that you have something they not only want but need. Fulfilling the needs of all visitors is what makes a landing page successful, therefore increasing your sales and profit.
The goals of a good landing page will have to convince the visitor to stay long enough to fill out a form, provide personal details, read and buy your product or service. There are many major obstacles that can stand in your way of converting visitors to your page. It is important to not only think of the design of the landing page; you have to think of the traffic your page receives, first and foremost.
25 Principals for a Successful Landing Page Design
The four basic and most important components for your landing page are;
1.    Research
2.    Design
3.    Copy
4.    Testing and Modification
You must build your landing page from the ground up. It is vital that the first step, the research, is through and complete before you move onto the design aspect of your page. In other words, know your product in and out, before you research your targeted market. In order to do this you must ask yourself these questions.
What is your product about? Who would like to buy your product? Where will your product be sold demographically? When your product is available? And most importantly, why would anyone want to buy your product?
Research your market properly by asking yourself the above questions. Once you have done a through research, then you can move on to the design of your landing page. One supports the other from the ground up.  Once you have the design figured out then you can move onto making successful web copy. It is important that your web copy is not too long or too short as this will drive your traffic away.  The final step would be to test it out and modify it, if need be. Having the proper balance in all components of your product and your landing page will ensure a successful campaign.
Let’s start by looking at 25 important things to think about when you are in the design stage of your landing page.
1. Know Your Visitors
Fully understanding the motivations, fears and desires of your page visitors and having the ability to meet their challenges will help to make your landing page a success. There are many that are in online businesses, such as; marketers, developers and designers that talk about this all of the time but rarely take the time to implement these findings. It commonly takes around 4 weeks to fully understand the visitor needs and when you present your landing page as such, you will convert those visitors to customers.
2. Knowing Your Visitor from the Inside Out
Your landing page success is dependent on how well you answer these following questions;
1.    Who are you trying to attract to your page.
2.    Basic Demographics of Your Potential  Customer
Ask yourself these questions for consumers;
·      • Age
·      Income
·      Education
·      Gender
·      Demographics
And these questions for corporations;
·      Location
·      Revenue
·      Budget
·      Targeted Market
·      Industry

3.    Who would want your product?
4.    Why choose your product?
5.    Top reasons why?
6.    Top reasons why not?
7.    How much will they spend?
8.    How long before they order?
9.    Is your product easy to use?


3. Value Proposition
Transcend the value proposition into all elements of the design. This includes the tagline, campaign, the copy and basically all throughout the landing page. This will gain trust of your viewers as well as show uniformity.


4. Make Sure You Give Visitors What They Want
Your promotions should lead visitors to the information they expect and this is your landing page and not your website. You only have a couple of seconds to make an impression. Have the relevant information on your landing page, instead of having them wonder around your website looking for answers.

5. Capture the Audience with Your Headline
Captivate the audience with a catchy headline. This headline should be creative and yet interesting to compel the person to investigate into this further. Your headline will either captivate and intrigue or cause a potential client to turn away. It is vital that your message also relates to the headline....

Please continue reading in 25 Principals for a Successful Landing Page Design, Part 2



Conclusion:
Improve your conversion rate by tweaking your landing page. By doing so, you will convert your traffic by fifty percent. If you do not tweak your page, you will have to increase your advertising budget by 50 percent.

The Bottom Line?
Improve your landing page as much as you can and by doing so you will increase your profit margin. For example; Designer boots sell at $100 a pair and you get a 10% profit margin. So with traffic of 1000 visitors a day and typical 2% conversion, you sell 20 pairs a day and make $200 a day. If you apply these 25 principals, spend some time and money, and tweak your landing page, you can get 3% conversion. Then, with still a 1000 visitors a day, you sell 30 pairs and make $300! And keep on going! Then, you can apply best SEO principals to attract more visitors to the website.

Tweaking and testing your landing page is simple. Take some time to make sure that you do this and watch your profit climb.